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Connect Ventures case study

Connect Ventures

Client
Connect Ventures
Year
2024
Industry
Venture Capital
Program
Evolve
Scope
Branding Identity · Web Design

Connect Ventures asked us to give its product-founder focus a new visual identity. After several years with the same brand, the firm needed a system that could work consistently across its touchpoints.

Approach

We developed a new logo, visual treatment and typography pairing, then carried the system into the website and supporting assets. The line 'Where product founders fit' gives the identity a clear centre.

Connect logo in a cream circle on deep navy: Where product founders fit.
Website section listing the fund's stage, geography and focus.

Delivered

The result is a connected brand and digital presence, with the same visual language running from the mark to the website and everyday materials.

Connect brand board with the logo, Neue Haas Grotesk type specimen, team card, event card and colour swatches.
Brand guidelines page: colour palette from Bone and Connect Violet to Electric Purple.
Black and white team portraits of Pietro Bezza, Sitar Teli and Rory Stirling.

Web Experience

Connect website hero: Pre-seed specialists backing technical founders from day zero.
Website section: High Conviction in Technical Founders, with four green cards.
Website Opinions section listing articles from the team.

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