LOS ANGELES · LONDON · SENIOR DESIGN STUDIO
Selected Work
A few of the funds and founders we've shipped for.
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Sydecar
We partnered with Sydecar to create the identity for its first SPV Summit, a New York gathering focused on SPVs and private markets.
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Clairvo
Clairvo connects private car sellers with a vetted network of local and national dealers who compete to buy their car. We redesigned the landing page and the seller funnel and built a design system to keep the product consistent.
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Pillar VC
Pillar VC's Women's Health Summit brought an event identity and a digital experience into the same brief. We joined the two so the summit had a consistent presence on screen and across its design materials.
How we work with you
Three ways in, depending on where you are.
Emerge
Small teamsDesigned for the earlier stages of a company's life. We come in to define who you are, what you stand for and how you present yourselves.
Evolve
Scaling teamsYou're established, but you may have outgrown how you look to the world. We'll come in and support on strategy, helping you refresh and reposition your brand.
Embed
Under-resourcedYour ambitions outstrip your resources. We plug in directly to your team, so you can call upon us to support you.
Our VC Partners
(We worked with the best)
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Connect Ventures
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Singular VC
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Backed
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13 books
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Anfa
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Entrepreneurs First
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Village Global
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Kleiner Perkins
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Bessemer
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Sapphire Ventures
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a16z
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Notable Capital
(What people say)
Stories
"The team delivered exceptional quality at incredible speed, even on short notice. They truly operate in start-up mode -- fast, reliable, and genuinely enjoyable to work with."
Andrew Moore CEO/ Co-founder of Daisy Ai "They are amazing! Honestly. Super attitude. No bullshit. We are really happy."
Carolina Neri Singular VC “Pretty Great® delivered work that was second to none. Their founder-led approach showed a deep understanding of our needs and vision, making the entire process seamless. They truly 'got it' in a way no other agency has, and they’ve been great partners to work with. Highly recommended!”
Pietro Bezza Connect Ventures "The Pretty Great team jumped right into a design task with an incredibly short turnaround time and helped us meet the deadline. We loved working with them and will definitely work with them again!"
Clare Hunter Backed VC “As a founder, I needed a design partner that understood the brief right away, and could execute on it without being spoon fed. What I love about working with Pretty Great is they are founder-led themselves which is why we are so pleased to be working with them”
Noelle Nikkah 3 degrees “Pretty Great feels more like a creative partner than a service provider. They just get us, and always deliver something fresh and meaningful”
Ben Morgan Nixar
We’re not ‘agency’ types. We’re founders, creators and technologists.
(Our Value)
01
Startup-mode
We operate with urgency. We know what it takes for startups to win, because as founders we’ve done it for our own companies.
02
Straightforward
We like to get to the point and value transparency. As a team of senior designers with experience, the studio doesn't need hand holding. Send us the brief and we get to work.
03
Calm Clarity
In a noisy world, we focus on clarity. Our work simplifies the complex, creating calm and focus through clean, purposeful design choices
04
Collaborative Spirit
We work side by side with our clients. Through open dialogue and shared vision, we create meaningful outcomes together, built on trust and creativity
Led by 
a founder
Ally Fekaiki
Ally is the founder of Juno, the workplace benefits brand. Building Juno, Ally learned the outsized effect a good brand can have on your success as a startup. After leaving Juno in 2023, Ally took his creative team with him to build Pretty Great.
Having a founder-led studio means Pretty Great works in startup mode. Agile, versatile and urgent.
Building toward a raise, a launch, or a reset?
No strings attached. Just a friendly chat to explore your vision and see how we can bring it to life.