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Backed VC case study

Backed VC

Client
BACKED VC
Year
2025
Industry
Venture Capital
Scope
Branding · Illustration

We worked with BACKED VC on its founder retreat in Portugal, creating a shared visual language for the gathering.

Approach

Custom illustrations connect the experience from personalised invitations to welcome materials and merchandise. Each application belongs to the same family, while making room for the different formats guests encounter.

Hand holding a personalised retreat invitation tied with string, with the BACKED pegasus illustration.
Founders sitting in a circle outdoors, one wearing a vest embroidered with the BACKED pegasus.

Delivered

The delivered artwork gives the retreat a consistent identity, from the first invitation to the materials and keepsakes used around the gathering.

Hand-drawn BACKED Founder Retreat illustration: a pegasus rider jumping a fence, Portugal, April 25.
Retreat swag overview with embroidered vests, eye masks, A6 notecards, B5 notebooks and Instagram posts.
Group photo of cheering founders at the BACKED retreat.

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