BusRight
BusRight helps school districts plan routes, guide drivers and keep families informed. We built its brand and website around one idea, care drives every journey, so the platform speaks to districts, drivers and parents in one voice.
Approach
The identity puts people first, with safety as its foundation. Roads became the graphic thread, running through illustrations, layouts and the website, and each audience got its own colour: blue for administrators, yellow for drivers, orange for guardians.
Delivered
We delivered the brand strategy, logotype, colour, typography, photography, illustration and layout guidelines, brand applications and the website, from the home page to pages for schools, guardians and drivers.
Brand
Guidelines
Web Experience
We built the home page around BusRight’s claim, Safely Mobilizing Our Nation’s Future, and one platform that serves districts, drivers and families.
For schools, we led with the routing command centre: build routes in 60 seconds, merge them in one click and follow every bus in real time.
For drivers, turn-by-turn navigation and a calm, clear interface come first, so any driver can learn a new route fast.
Building toward a raise, a launch, or a reset?
No strings attached. Just a friendly chat to explore your vision and see how we can bring it to life.