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Clairvo case study

Clairvo

Client
Clairvo
Year
2026
Industry
Automotive marketplace
Program
Embed
Scope
Branding · Landing page · Seller funnel · Design system

Clairvo connects private car sellers with a vetted network of local and national dealers who compete to buy their car. We redesigned the landing page and the seller funnel and built a design system to keep the product consistent.

Approach

Before, the offer flow lived on a generic partner page with one dense form and little reason to trust it. We rebuilt it as Clairvo's own product around one promise, dealers compete for your car and you choose the winner, with clear steps and offers you can compare.

Before: the old Here Are Your Offers page with dealer offer cards.
After: the new Clairvo landing page, Dealers compete for your car. You choose the winner.

Delivered

We delivered the Clairvo brand: strategy, logo, colors, typography and art direction. On top of it we built a national landing page with city versions, the seller funnel for mobile and desktop, and a design system with foundations and components.

Clairvo logo on a dark background with construction guides.
Brand strategy slide with core pillars and a car in front of a house.
Personality slide with core pillars and tone of voice.
Typography slide with the headline set at several sizes.
Art direction photos of sellers with their cars and phones.

Seller funnel

Before: the old seller funnel screens.
After: the redesigned seller funnel steps.
Before: the old offer screen on mobile.
After: the new offers screen on mobile.

Design system

Button component in all sizes and variants.
Input field component in its states.
Toast messages component.
Icon set for transport, parts and service.
Text field component properties panel.
Type scale.
Colour variables table.
Semantic colours with elevation samples.

Web Experience

Vehicle condition questions are grouped into short blocks and answered with simple taps instead of a long form.

Offers sit side by side, so sellers can compare dealers and pick the best one.

Clairvo@Home gets its own card for sellers who want the deal done from their driveway.

Clairvo landing page hero, Dealers compete for your car. You choose the winner, and the offer comparison.
Landing page sections: ratings, partners and Your car. Your rules.
Landing page sections: Designed around you, not the dealer, and seller reviews.
Landing page FAQ, the closing call to action and the footer.

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