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Sydecar case study

Sydecar

Client
Sydecar
Year
2026
Industry
Venture infrastructure
Program
Embed
Scope
UX/ UI · Branding · Graphic design

We partnered with Sydecar to create the identity for its first SPV Summit, a New York gathering focused on SPVs and private markets. The event needed its own presence while remaining part of the Sydecar brand.

Approach

We built the summit identity from Sydecar's existing visual language: deep green, off-white and acid lime, a wordmark and logo system, and the line 'We are redefining common boundaries'. The system carried across physical and digital event materials.

Typography and colour palette: Gestura headline, GT America body text, dark greens, acid lime, off-white and purples.

Delivered

The delivered system connects the event's wordmark, palette and graphics across physical and digital formats, giving the summit one consistent identity.

Summit landing page section with the agenda and a grid of speaker portraits.
Sydecar SPV Summit 2026 key visual, September 29, NYC.
Speaker announcement graphics for Jason Calcanis and Bobby Franklin.
Event invitation card and social banners for the SPV Summit.
LinkedIn event post with a speaker portrait and the summit wordmark.
Printed summit programme with the event schedule.
Quote card about the US venture secondary market and a speaker card for Maya Thompson.

Brand

Logotype option 01: Sydecar SPV Summit '26 on one line.
Logotype option 03: original Sydecar logotype with the SPV Summit 2026 sub-brand.

Deck

Deck cover slide, Sydecar SPV Summit 2026.
Deck slide: $112.2B, the annualized value of the US venture secondary market in Q1 2026.
Deck slide: The New Center of Gravity, with four speaker portraits.

Web Experience

The system carried across physical and digital event materials.

All the design at the event looks so great and getting lots of compliments

Noelle Nikkah Sydecar
Full Sydecar SPV Summit 2026 landing page, from the hero to the footer.
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