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Medfin case study

Medfin

Client
Medfin
Year
2025
Industry
Healthcare technology
Program
Emerge
Scope
Branding Identity · Web Design

We worked with Medfin on its brand identity and website, bringing the visual system and digital presentation into one body of work.

Approach

The identity uses typography, colour and motion to give the brand a consistent expression. The website translates that system into a responsive digital experience.

Delivered

The delivered work covers brand identity, positioning and a responsive Webflow website, with one visual language across the brand and its digital presentation.

Brand imagery page with three photo directions: Human Warmth, Clinical Precision and Modern Infrastructure.
The Medfin logo in white on black and in black on light grey.
Medfin dashboard for a dental clinic with revenue, chair utilisation and treatment acceptance figures and an AI-powered panel.
Medfin AI chat answering which associate had the highest contribution in May, with a performance analysis.

Web Experience

Medfin homepage hero: “Smarter Practice Decisions, Powered by AI”.
Homepage section “From Chaos...” with scattered notification cards.
Homepage “Key Benefits” section with Boost Profitability and Grow Practice Value cards.
Homepage testimonials section with a quote card from a group operations director.

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