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Element case study

Element

Client
Element
Year
2026
Industry
Mainframe modernization software
Scope
Branding · Web Design

Element helps organisations modernize their mainframe systems. We brought its brand identity and website together so the technical offer could be introduced through one visual language.

Approach

The identity connects typography, colour and imagery across the brand system and its digital applications. The website presents the modernization approach as a clear sequence, from the central idea to the product layers and roadmap.

Element business card for Alexander Wiener on dark fabric.
Brand manual page showing the Element logotype with its symbol and wordmark.

Delivered

The delivered work covers branding and web design, connecting the identity with its digital expression and supporting design applications.

Canvas tote bag printed with “Modernize your mainframe” and tryelement.de.
Brand manual page with an Element digital poster in a street display.
Element billboard on a building facade, “Software Architecture”.
Brand manual page with a navy Element T-shirt.
Brand manual imagery page with photos of people at work in an office.
Brand manual index of brand applications on a lavender gradient.
Brand manual page with the type hierarchy, headed “Modern mainframe”.

Brand

Brand manual page showing profile pictures and avatars.
Brand manual page showing the logotype exclusion space.
Brand manual page with logotype don'ts.
Brand manual page with the colour palette, from deep navy to bright blue.

Deck

Deck slide: agenda with four numbered sections.
Deck slide: slide title with an introductory paragraph.
Deck slide: slide title, two text columns and an office photo.
Deck slide: slide title next to a photo of a person working at a desk.
Deck slide: four titled text columns.
Deck slide: team profiles of Alexander Wiener and Lukas Marienfeld.
Deck slide: timeline on a lavender gradient.
Deck slide: data table with an introductory paragraph.

Web Experience

We shaped Element’s homepage around a clear promise: modernize your mainframe on your terms, without a disruptive rewrite.

We structured the journey from assessment to modernization, making Element’s technical approach clear and easy to follow.

We paired technical proof points with team profiles, balancing Element’s engineering expertise with a human presence.

Element homepage hero: “Modernize your mainframe — on your terms”.
Homepage sections comparing Big Bang Rewrites, Maintenance Mode and Element, then the three product layers.
Homepage roadmap from assessment and proof of value to artefact based modernization.
Homepage data points and the team section.

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