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Conduct case study

Conduct

Client
Conduct
Year
2025
Industry
Healthcare
Program
Emerge
Scope
Branding Identity · Web Design

Asterix Health connects UK primary-care practices with qualified remote GP resources. The brand needed to be credible to healthcare providers and approachable to doctors considering a different way of working.

Approach

We developed the identity and website around those two audiences. A clear visual system supports the service story, while the information architecture answers the different questions practices and doctors bring.

Conduct brand overview: the motion mark, the wordmark, posters, a laptop with the website and a T-shirt.
Grid of Conduct wordmark explorations on dark tiles.
Further Conduct wordmark explorations with the speed-line mark.
Shortlisted Conduct logos on a dark band over an acid green background.
Conduct logo option with a dotted circular mark on acid green.
Conduct logo option with a rounded geometric wordmark.
Conduct logo option with a layered stack mark.
Conduct logo option with a pixel-block mark.
Conduct logo option with an angled arrow mark.
Conduct logo option with a code bracket mark.
Overview of all Conduct logo options on dark and acid green tiles.
Conduct logo option with a spaced uppercase wordmark.

Delivered

The delivered work brings brand identity and web design into one digital experience. It explains the service and gives its audiences a clearer route through the information.

Conduct brand overview: the motion mark, the wordmark, posters, a laptop with the website and a T-shirt.

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